There’s a buzz in marketing circles these days about companies reaching out to audiences by being open, honest and truthful. There’s a theme circulating in PR social circles, repeated in this blog’s meta data, parroted by public relations experts and amateurs alike, on the need for transparency. Many claim to follow this sage advice. Some speak of it in their marketing and PR materials, and more join their ranks each day. Few actually follow through with it. “Show them an authentic lifestyle.” “Relate to your customer daily.” “Show the human side of what you do.” Fantastic statements, all around. But what does it mean? How is it executed? How does it really help the average Jill? And in today’s spin-hijacked media world, why the heck should anyone believe any of it, anyway? In reality, they shouldn’t. Not the words anyway. Not just the words. As C-level executives are beginning to…