The 13 Tools You Need to Build a Content-Marketing Machine

Sep 04, 2015

A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.

That influx of cash will only do so much if you don’t have the right tools. Here are a few great options you can use to drive every stage of your content-marketing machine in 2016:

Defining needs and strategy
The tools you need for developing your strategy come largely from the collaboration space. Any of the following options will help you work with your team to define what content needs you have, what strategy you’ll use and who is responsible for what.

1. ProofHub
This project-management tool makes it easier to be organized in your approach and collaborate with clients, vendors and stakeholders. Basically, ProofHub gives you a platform to assign tasks, determine time tables and stay on budget.

Related: 7 Content Marketing Roles You Should Fill to Build a Greater Presence

2. Kapost
Kapost is a content-marketing platform that helps you manage your editorial and content-creation process. With this tool, your team can brainstorm ideas, organize writing assignments, run content production and analyze results from within a single platform.

3. allows you to build a content strategy using a central framework, and then work together as a team in the calendar to create and promote content, enabling you to easily align your strategic goals with your execution.

Content creation and curation
“Creating content” doesn’t just mean writing new blog posts. You can use your existing content and curate it to create something new to share, or you can create entirely new content from scratch. Here are the essential tools you need to do both:

4. Storify
Storify allows you to collect social-media mentions around a specific topic. By researching a given trend, event, industry or influencer, you can curate all of the best social-media mentions in one place and adapt them to create your own content.

5. Curata CCS
Curata CCS helps you to find, share and organize relevant content for your industry or brand, positioning your company as a thought leader while building your brand and customer base.

6. Contently
With Contently, you can connect with high-quality freelance writers in your desired industry who can create original content for your blog, website, social media and more. The program’s content-management dashboard is also worth a look for brands that want to keep everything in-house.

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